ivan tang

Design exploration / Claymorphism

Doodle Math

A playful maths world with clay mascots, adaptive questions, and a thoughtful grown-up experience.

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Doodle Math learning website with pastel clay characters and a large playful maths headline
Screenshot of the deployed concept project. Select the image to view it full size.

The idea behind the interface.

A marketing site and playable demo for a fictional maths app for ages five to eleven. Puffy clay surfaces and four generated mascots create the child-facing identity, while the parent and school journeys use clear pricing, curriculum information, and safety explanations.

Inside the build

  1. An eight-question demo adapts difficulty to answers and supports touch, mouse, and keyboard without saving child data.
  2. A grown-up gate separates the game from adult routes, with narration controls and reduced-motion alternatives.
  3. A curriculum explorer, family/school pricing, trial forms, and demo bookings share tested logic; first-party metrics avoid tracking identifiers.

Scope & context

Concept project. Characters are procedurally rendered and narration is placeholder audio. The app and its family testimonials are fictional.